What we do

The context

A product has to launch on a tight budget or a start-up timeline. There are no resources for a long corporate branding phase; the priority is selling. The product is the brand.

The journey

The traditional process is turned on its head, for efficiency.

— Product-first design — instead of producing a theoretical brand manual, the identity is built directly on the physical packaging. Logo, typography and palette are designed on the box, the bottle or the can.

— Extraction — once the packaging is approved, the elements are pulled out to form the essential brand kit.

— Launch-ready — focus stays exclusively on what it takes to get onto the shelf.

The result

Efficiency and impact. A market-ready product and a functional visual identity, delivered in one single streamlined process.

The context

The brand is established, but a standalone new product has to launch and it has to shine. The challenge is to create something that feels new and exciting without looking as if it belonged to another company.

The journey

Everything focuses on the moment on the shelf.

— Spotlight — analysing the competition in this specific category.

— The livery — designing a label or pack that respects the parent company’s DNA while giving this particular product enough personality to be seen among its competitors.

— The details — handling the tactile decisions — materials, finishes, die-cuts — that make the product feel valuable in the hand.

The result

A clear launch. A distinct product that belongs to the family, but is strong enough to build a following of its own.

The context

The product sells, but the packaging looks dated, tired, or is losing ground to newer and sharper competitors. The appearance needs a lift to grow sales — while confusing existing, loyal customers has to be avoided.

The journey

Correcting faults, not changing for the sake of change.

— The recognition check — identifying the key triggers customers look for: colour, shape, layout.

— The clean-up — legibility improves, typography is updated, hierarchy is refined. Clutter is removed so the product reads once again as premium and trustworthy.

— The refinement — the design is optimised for modern shelf presence, physical and digital alike.

The result

Renewed authority. The same recognisable product, only cleaner, sharper and worth more in the eye of the buyer.

The context

A range already exists — different flavours, scents or variants. Right now they can look untidy on the shelf, or customers struggle to tell them apart. Design alone is not enough here; this needs logic.

The journey

The move from designing a box to designing a grid.

— The architecture — building a visual framework that balances consistency (it all reads as one brand) with differentiation (the variants are easy to tell apart).

— The rules — developing strict guidelines for typography, colour coding and the placement of illustration.

— The block — testing how the products look stacked together, to make sure they dominate the shelf.

The result

Order and impact. A coherent product family that customers can navigate easily, which encourages buying across the range.

The context

A working packaging system is already in place, and the family is growing. A new line has to join the range. It needs to look fresh, but it has to follow the existing rules to the letter.

The journey

Seamless integration.

— The analysis — studying the existing grid to find the free slot: a colour or an illustration style not yet in use.

— The application — the new content, a new flavour or a new name, is applied to the existing architecture.

— The balance — making sure the new product feels distinct enough to register as new, and identical enough to register as part of the brand.

The result

Seamless growth. The new product looks as though it had always belonged on that shelf, and strengthens the presence of the whole family.

Ideas and execution for a campaign: what it should say, what it should look like, and how it holds together across every format it has to appear in. We take it from the first concept to the finished visual, and we can build the team around it when a project needs photography, film or illustration in the same breath.

Illustration spices up the communication. It gives a brand a trait nobody else can own — sometimes eccentric and bold, sometimes pedagogical and precise. It is where function meets pure expression. It takes different forms depending on what it has to carry. Sometimes it is an entire illustrated language for a brand or an event, consistent enough to be extended for years. Sometimes it is artwork drawn for a single product, made to fit the pack it lives on. Sometimes it is the main visual that anchors a campaign, an infographic that finally makes something complicated clear, or a mascot that becomes the face people recognise before they read the name.

Images made for a specific brand instead of chosen from a library: products on set, places as they actually look, people who work there. Photography is one of the codes we use to build identities, which means it is shot inside the visual system, not next to it.

Some things a still image cannot do. Film carries duration, sound and sequence, and it is often where a brand becomes credible rather than merely attractive — a product in use, a place with weather in it, a person talking.

Movement, animation and screen graphics for content designed to live on digital surfaces. Where Brand Motion defines how an identity behaves as a rule, motion design applies it: the specific piece, campaign or format that has to move.