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Client:

MØNSJ

More information

Title:

Vintage punk rock on a cereal box

Journey:
Packaging & Identity, Packaging System
Service:
Illustration, Packaging, Visual Identity
Industry:
Food & beverage
Location:
Norway

MØNSJ is a Norwegian protein cereal born out of frustration with breakfasts that are either sugary or bland: high protein, high fibre, no added nonsense. The packaging borrows the energy of vintage punk rock — rough textures, loud graphics, nostalgic type — and turns breakfast into a statement.

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